Under the “Exploration” tab, click on the “Add dimension” button. To change the default timeout of 30 minutes for web sessions: In Google Analytics, click Admin. For example, the. 💡. Creating an event-scoped custom dimension by registering a parameter with event scope in the GA4 user interface. Let’s examine the different metrics exit rates vs. The ‘Items revenue’ metric counts the total revenue generated from selling a particular item. The process by which campaign and traffic-source data is sent to Analytics and populated in reports has the following steps: Collection – values are sent to Analytics in. Mathematical Formulas: Examples include REGEXP_MATCH (), POWER (), MIN (), MAX (), SUM (). [GA4] Calculated metrics; 5 of 20 [GA4] Collect data about your users; 6 of 20 [GA4] Predefined user dimensions; 7 of 20 [GA4] About. BigQuery has enough time and resources to calculate the precise number of sessions and therefore doesn't apply the efficient calculation method. Here's how it's calculated: Avg session duration = total engaged sessions / total sessions. This is based on whichever page or event you want. Example. ReachDisclaimer: Data is based on the exchange rate one day before the transaction, and is provided by financial exchanges. The response is split. Some standard reports, such as the Pages and screens and Events reports, include engagement metrics by default. Let us proceed now to adding calculated metrics. In the following query we will also add these columns and calculated metrics: Product. Let’s calculate the user conversion rate and session conversion rate of each goal (aka conversion event) in. Some metrics are different (or new!): Metrics like average session duration and bounce rate that we relied on in UA are either gone or significantly different in GA4. This is to be expected, because active users are calculated differently by GA4 than is users. Total users. There are four formatting types available in GA4 for calculated metrics: Standard. Save your changes. These metrics can include both the predefined metrics set by GA4, and custom metrics. The user engagement metric in GA4 is a new change to Google Analytics relative to the days of Universal Analytics. In BigQuery, since you have access to the granular data, you can calculate the exact cardinality for these metrics. Entrances shows how many times the first event in a session happened on a page or screen. If you have many metrics in the table, you may need to scroll to the right to view the metrics. Event Tracking with Google Analytics (GA) is essential for measuring actions on your website that aren’t just page loads. Here are the steps that will be required (detailed descriptions of each step below): Create a custom dimension for the promotion name and two custom metrics for promotion views (aka impressions) and promotion clicks in GA4. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. In association with one or more reporting dimensions where the metric value is qualified by selected dimension(s). This article will explore the concept of […] Read More. First, we will see how easy it is to create scorecards using GA4 data in Looker Studio. ; To get started, Analytics provides a sample implementation. Note: All calculated metrics appear in the data source schema with an ‘fx’ symbol. Use the following guide to build an exploration that shows your customer Lifetime Value (LTV) by audience. Give it a descriptive name and select your formatting type. In UA, a session ends and a new one starts when the campaign source changes during a user's activity. UA is going to be sunset in July, 2023 and GA4 is its successor. Click Apply to save your changes. That’s equivalent to a 70% engagement rate, leaving you with a 30% bounce rate. As Google notes, "Bounce rate, as it's calculated in Universal Analytics, is a reasonable measure of site engagement, but it has become less useful as websites and apps have changed. You can view and transform the GA4 data before it is connected to Looker Studio. In the tutorial below, learn how to add event tracking code using Google. Hit “add metric” at the bottom of the metrics and begin typing “engagement rate”. select * from -- change this to your google analytics 4 export location in bigquery `ga4bigquery. Edit existing channels, add new channels, or remove existing channels (see instructions below). A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. BigQuery has enough time and resources to calculate the precise number of sessions and therefore doesn't apply the efficient calculation method. To override default cookie expiration and cookie update settings: In Admin, under Data collection and modification, click Data streams. Click on ‘Report Snapshot’ in the reporting menu. To set up the dashboard, follow these 3 simple steps: Step 1: Get the template. ”. The other ‘rows’ are in fact nested fields, in most cases null values. In the digital marketing world, it’s like the new model of your favorite car. ). In this post we will explore this in all detail. Blog Dive into all things business analytics, KPIs, and Databox. The user engagement metric in GA4 is a new change to Google Analytics relative to the days of Universal Analytics. Knowing how long visitors stay on your app or site on average can help you gauge people’s interest in your brand, products, or services. GA4 migration tool to use. Real User Monitoring Metrics is crucial in determining how effective a digital product is. google. #2 Add to carts – It is the total number of times users added items to their shopping carts. 2. For example, consider crafting a calculated. With cost-data import, you import data generated by non-Google campaigns, such as email-marketing campaigns and social-media advertising. TinkerLytics. Under Settings, click Show all. source refer to user’s first (acquisiton) session. This metric is similar to average engagement time but based on sessions instead of users. Other dimensions and metrics that you might need are a bit harder to access. Choose “edit” or “archive”. In the search bar, type “Page Path” or “Screen Name” to add these dimensions to your report. #3 You can see the search console dimensions and metrics. In Admin, under Data display, click Custom definitions. You will then see a data schema that may look unfamiliar to you, especially if you’ve become comfortable using UA data in Data Studio. However, with the vast amount of data in Google Analytics 4 (GA4), deciding which metrics and dimensions to track can be overwhelming. [GA4] Calculated metrics; 5 of 20 [GA4] Collect data about your users; 6 of 20 [GA4] Predefined user dimensions; 7 of 20 [GA4] About Analytics sessions; 8 of 20 [GA4] Understand user metrics; 9 of 20 [GA4] User engagement; 10 of 20 [GA4] Engagement rate and bounce rate; 11 of 20 [GA4] Traffic-source dimensions, manual tagging, and auto. It’s a foundational metric that has direct implications for calculated metrics like engagement. 4. Server-Side vs Client-Side Analytics. Measure conversions. Founder, OptimizeSmart. Viewing the report’s native version in the platform: know where to find it and employ advanced filters as needed. Session related metrics include:In GA4, the Bounce rate is calculated differently than in Universal Analytics. Some chart calculated fields and specific aggregation options; 1. GA4. 1. 💡. analytics_250794857. Ensure the type is set to “Number”. In GA4, unique pageviews are recorded as an event called “page_view” and are automatically tracked without the need for additional code implementation. This could include things like clicks, scrolls, downloads, or form. Chart configuration5. Learn to track People Also Ask in GA4 (Google Analytics 4) through this step by step guide. ; Newsletter: Move The Needle Improve your company’s performance with our best. Now you’ll be able to see your engagement rate and all your other engagement data. How Google Analytics is organized Create an organization Switch between accounts and properties Structure your Analytics account Edit / delete accounts, properties, and data streams Move a property Delete / restore accounts and properties Access and data-restriction management Add, edit, and delete users and user groups Universal Analytics. If you were to. The new feature will be available across reports, explorations, and the. In the Settings section, click Show all to see all available options. I dive deeper into the comparison in another blog post, but the bottom line remains the same. Other times, it was under calculated by 10 minutes or more. 5 Holiday Wishes for GA4; 3 Questions to Consider When Using GA4 Calculated Metrics; HIPAA Concerns with Google Analytics? Consider These Options; An Open Letter to Google Ads Advertisers; How to. The reporting attribution model is used by GA4 to calculate conversion credit in all of your GA4 reports and also within the conversions reports of any linked Firebase projects. In my experience, the majority of Ecommerce shops and non-Ecommerce shops with GA4 Ecommerce implemented, want to report on Conversion Rate metrics. The Engagement overview report is a pre-made overview report that summarizes your engagement data. Calculated fields come in a few basic forms, including: Arithmetic: addition, subtraction, multiplication and division. Skip to main content. Review the list of entities in Analytics (e. (We know your total sessions are way higher in real. They can be used to extend and transform the information in your data sources. Once logged into your GA4 account, click on the “Admin” button in the bottom left corner. You can access the Events report in Google Analytics 4 by following the steps below: Step-1: Navigate to your GA4 property and click on ‘Reports’. Add New users as a metric to Table 1. events_*` limit 3. High-level Differences. Multiply by 100 to get your virality rate as a percentage. Users. As you can see from the above image, insight cards are available by default. Exits shows how many times the last event in a session happened on a page or. At the bottom of the page, click Configure tag settings. step 4: test the tag in Tag Assistant. Looker Studio is a powerful tool for visualizing fully custom dashboards and reports in which we can connect GA4 directly to show analytics data on different fitting charts. Step 2: Add the variable to the tag. Page View Per Session. If you have many metrics in the table, you may need to scroll to the right to view the metrics. Other dimensions and metrics that you might need are a bit harder to access. This metric tracks the number of users who visited your site or app and had an engaged session (which we’ll define later on). Step-3: A new configuration panel will open like below. If you really want to understand how Google Analytics 4 (GA4): collects data, defines users, defines sessions, and defines metrics and/or if you want to implement cross-domain tracking, cross-device tracking or any other specialized tracking in GA4, then you need to develop a good great understanding of GA4 cookies. Adding it at the data source level makes it easy to add the new dimension/metrics to a chart and not have to create the dimension/metrics again. Get clear on the events you want to track. Other dimensions and metrics require some. This article shows you how to set up the GA4 Configuration tag. GA4: Session Conversion Rate. Click the data stream for your website, then under Google tag, click Configure tag settings. In the admin section, click on "Custom Definitions". Enter a new group name and optionally a new description. All data updated - v1. A custom metric that has an event scope is called an event-scoped custom metric. Where to find the metrics, and what they mean Page Timings report > Explorer & Map Overlay tabs > Site Usage subtab. Some standard reports, such as the Pages and screens and Events reports, include engagement metrics by default. The only. Average engagement time is calculated by dividing the total active time of your site by the number of users. These are all things that happen on the page. Time. You should familiarize yourself with the different metrics and dimensions. The metrics include: Engaged sessions; Engagement rateGoogle Analytics 4 (GA4) calculated metrics allow you to merge various metrics to generate new ones that can be employed in your reports. Enter your formula and look for a green checkmark underneath the formula field to ensure that the formula is considered valid by Data Studio. First, on the Admin panel, go to the lefthand menu and select “Engagement. Practical and useful information on all GA4 dimensions and metrics Cheat Sheet. GA4 Ecommerce Standard Tracking -> check out Simo Ahava’s article if you lack this setup and make. Step 4: Configure join by selecting the join operator and matching dimension (s) for the join conditions, then save. This gives you great flexibility and refinement in how you measure your. Session is based on session_start event. A 90% scroll means that a user got mostly to the bottom of your content — and in many websites that indicates a purposeful interaction with the data. How metrics are calculated. You will notice that this current set up will just provide you the total list of events you have tracked, and associated event counts. Create dimensions and metrics from event parameters and user properties so you can easily access data in reports and explorationsCustom dimensions and metrics enable you to report on information about. Follow the steps below to calculate and report the e-commerce conversion rate metric in GA4: #1 Log in to your GA4 property and then click on ‘ Explore ‘. Collected data for scrolling is made thanks to the automatic enhanced measurement from GA4. Bounce rate in GA4 is calculated a little differently than it is in Universal Analytics. In Admin, under Data display, click Custom definitions. Let’s name this field CR: Product Click > Add to Cart (“CR” stands for “conversion rate”). See also average engagement time. What it is. Step-1: Navigate to your Google Analytics 4 property and click on the ‘Explore’ link on the left-hand side. BigQuery has enough time and resources to calculate the precise number of sessions and therefore doesn't apply the efficient calculation method. To see the total of organic search traffic in GA4, you can go to the Traffic Acquisition report. Currency. If you're a game developer, metrics like "level completions" or. The way conversions are calculated between the two platforms differ. In order to calculate this time correctly, Google Analytics 4 adds the engagement time as “engagement_time_msec” parameter to the next event except for session_start, page_view and first_visit. In the Field Name field, enter "content_group". There are a couple of metrics that can make the report a lot more useful: Event count – when you add Event count as a metric, GA4 adds the ability to select specific. You need to assign an event value for your conversions. [GA4] Calculated metrics; 5 of 20 [GA4] Collect data about your users; 6 of 20 [GA4] Predefined user dimensions; 7 of 20 [GA4] About. Our aim is to make the world of GA4 accessible and empowering for every marketing leader. [GA4] Calculated metrics; 5 of 20 [GA4] Collect data about your users; 6 of 20 [GA4] Predefined user dimensions; 7 of 20 [GA4] About Analytics sessions; 8 of 20 [GA4] Understand user metrics; 9 of 20 [GA4] User engagement; 10 of 20. In this article. With the help of unnest and parse for dates or timestamps we can do the trick. Enter a new group name and optionally a new description. Ryan Stewart of Webris, a multi-brand agency says, “In my experience, the most important Google Analytics dashboard for eCommerce is the Audience Overview. Use the top bar to search for “landing page” and select the option that. bounce rates measure. Some traffic-source dimensions include the prefix "First user" (as in ) or "Session'' (as in ) to provide more attribution information. . . This metric tracks the number of users who visited your site or app and had an engaged session (which we’ll define later on). You can see this at the red arrow below. The important thing to point out is that if you construct your own metric inside Looker Studio it’s not backward compatible. Seeing important metrics: You can see how many users you have acquired through QR code scans, but GA4 also has other metrics like engaged sessions, engaged session duration, scrolls, etc. The main difference is that an event-scoped metric counts the number of times an ecommerce event was triggered, while an item-scoped metric counts the number of defined interactions users had with a. This will take you to the “Pages and Screens” report. GA4 metrics focus heavily on the concept of “engagement”. Measure virtual pageviews. Runs one of the most popular blogs in the world on digital analytics. BigQuery has enough time and resources to calculate the precise number of sessions and therefore doesn't apply the efficient calculation method. 4. #3 Cart-to-view rate – It is the ratio of ‘add to carts’ to ‘product views’. · Engagement Rate. Use the following guide to build an exploration that shows your customer Lifetime Value (LTV) by audience. While GA4 has retained some built-in functionality to track events for on-site searches, there are (except for the “search term”) no search-specific dimensions populated or metrics calculated. Pageviews are calculated differently between Universal Analytics and GA4. In the Property column, click Data Streams. In Analytics, the ad campaigns, search engines, social networks, and other sources that send users to your property are collectively known as campaigns and traffic sources. Since it is the fourth version, it is called GA4. Monitoring Real User Metrics As Your Site Is being Used. 4. Then select the ‘Google Analytics | GA4 | Page Load Time’ tag. In Analytics, user metrics are calculated in two basic ways: As overview totals where the metric is displayed as a summary statistic for your entire site, such as bounce rate or total pageviews. The rate is equal to the number of entrances divided by the number of sessions. Step 3: sort channels on conversion rate ‘purchase’. Now let’s create another one. This is an underlying metric showing you the average time your webpage was in the focus of your user. The GA4 conversion rate metrics are not available in the standard GA4 reports. User dimensions & metrics (GA4) Device, app, web, stream and platform dimensions & metrics (GA4) Geo location dimensions & metrics (GA4). If you're migrating from Universal Analytics and want to understand how the calculation for bounce rate is different in Google Analytics 4, see [UA→GA4] Comparing metrics: Google Analytics 4 vs Universal Analytics. It's pretty simple. With the help of unnest and parse for dates or timestamps we can do the trick. Step-2: Now click on ‘Engagement’. The rate is equal to the number of entrances divided by the number of sessions. Open ‘Reports’. Google Analytics 4 Calculated Metrics with Examples. Pages per session in UA are replaced by Views Per Session in GA4. This represents the first drone. There are also a couple metrics to which we didn’t have access in UA Data Studio reports: “Total purchasers” and “First time Purchasers” are new and useful additions, saving us from having to configure these metrics as calculated fields. How Analytics attributes credit. Migrate from Universal Analytics. To top it off, you can tie these users to different events (actions), conversions, and revenue data to show you the real. A fact that was absolutely missing in Google Analytics 4 is represented above all by the Conversion Rate dedicated to conversion events. calculated. Click “Calculated metrics,” under “View”. *Connecting with the Merchant Center can be fiddly. To start, head to the Explorations tab and create. At 95%. An event is any interaction with your website or app that you want to track. If you don't see the button, you don't have the Editor or Administrator role. Click Metrics, then Add Metric, and then choose Bounce Rate. [GA4] Calculated metrics; 5 of 20 [GA4] Collect data about your users; 6 of 20 [GA4] Predefined user dimensions; 7 of 20 [GA4] About. Event-scope means the value of the custom metric is calculated and sent for. This article helps you fix missing event-level and item-level revenue data. If you have many metrics in the table, you may need to scroll to the right to view the metrics. GA4 shows all your analytics in various ways, including graphs and table sets. Avg. Exits shows how many times the last event in a session happened on a page or. The total revenue does not include tax and shipping charges. 5. Tutorial: How to query and calculate goals based on urls and/or eventsAbout the metrics. [GA4] Engagement rate and bounce rate Use the engagement rate and bounce rate metrics to measure engagement on your website or app About the metrics Engagement rate and bounce rate are. 3. An event is any interaction with your website or app that you want to track. Here you can get a clue about the total number of organic search visitors. 1 Share 1 view 1 minute ago Learn how to create calculated metrics with Google Analytics 4 (GA4). Go to “Admin”. A good example of a calculated metric could be measuring the discount percentage of an items price or an event count metric that takes out common events like page_views or session_starts. ; Podcast: Metrics & Chill Drive predictable growth every year with lessons from proven B2B leaders. Other dimensions & metrics you are used to in your Google Analytics analysing and reporting are a bit harder to access. Select the GA4 data source by clicking on the edit button. Google Analytics 4 (GA4) is the latest version of Google Analytics. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. A 90% scroll means that a user got mostly to the bottom of your content — and in many websites that indicates a purposeful interaction with the. Next, we need to import dimensions and metrics into our exploration. This metric is populated automatically. Your measurement and capabilities will work just as before and you don’t need to take any action. Note: In order to see the total ad revenue in your monetization reports, you would need to link your GA4 property with your Google Adsense account. Here’s how to create calculated metrics in Google Analytics (remember, you can set up to five in each reporting view): 1. [GA4] Calculated metrics; 5 of 20 [GA4] Collect data about your users; 6 of 20 [GA4] Predefined user dimensions; 7 of 20 [GA4] About Analytics sessions; 8 of 20 [GA4] Understand user metrics; 9 of 20 [GA4] User engagement; 10 of 20. In other words, if GA4 is going to report fewer active. Click Admin, and navigate to the view you want. The process by which campaign and traffic-source data is sent to Analytics and populated in reports has the following steps: Collection – values are sent to Analytics in. Another type of user-defined metric in GA4 is the ‘custom metric’. In Admin, under Data display, click Custom definitions. . We report a case study using drone-based imagery to develop a pre-disaster 3-D map of downtown Victoria, British Columbia, Canada. Skip to main content. In Dimension name, enter a unique name for the new dimension. Create dimensions and metrics from event parameters and user properties so you can easily access data in reports and explorationsCustom dimensions and metrics enable you to report on information about. Multiplicating two or more metrics. We've created a GA4 report template with the important metrics to save you time on client reports. Now click on ‘Link’. Adding Custom Dimensions and Metrics. The difference in how these metrics are calculated in the two versions of Google Analytics will cause the difference in these metrics. So you should not compare them. Give the metric a name. Step 1: Create “Gross Margin” Calculated Metric. In this scenario, you had a total of 5000 sessions originating from paid advertising campaigns. You can export the report to csv and calculate it. In total, 30 new dimensions and metrics related to ecommerce are now available in. User acquisition dimensions can be found here. E. If you're migrating from Universal Analytics and want to understand how the calculation for bounce rate is different in Google Analytics 4, see [UA→GA4] Comparing metrics: Google Analytics 4 vs Universal Analytics. Following are the other three versions: The first version of Google Analytics (GA1) is the Classic Google Analytics which uses the ga. Step 2: Click on ‘New’ to create a new scroll event tag for your GA4 property. #2 Click on the ‘ Blank ‘ exploration report template: This metric measures the average time a user is engaged on a page. We’ll review how it all works in this Explorations guide. These metrics can include both the predefined metrics set by GA4, and custom metrics. Get the template free. This step is required in order to get the Google Ads data in your GA4 property. To calculate the session conversion rate, we need to divide the number of sessions of any conversion event by the total number of sessions. Migrate from Universal Analytics. ago. Keep in mind that these two versions of Google Analytics have…To view bounce rate in GA4 reports: From the left menu, select Reports . In Table 2, select Add metric > CREATE FIELD and name the field “Returning users” and set the formula to Total users – New users. Availability of GA4 metrics and dimensions in DataStudio, API, Explorer, Customization Reports, Audiences, RealTime, Filters, Comparisons, Subproperties. Conversion events were triggered. To calculate the new bounce rate, subtract your engagement rate from 100%: Bounce rate = 100% − engagement rate. Click on ‘Engagement’ under the ‘Life cycle’ section. This article is for users who want to maintain their Google Analytics 4 tags within. Now, GA4 integrates different engagement rates, sessions, time, and other engagement metrics. Drag Last audience name into the ROWS area. Enter a new group name and optionally a new description. 30 in. Here I am creating a calculation with “Items Viewed” as part. It is both used to log time (using engagement_time_msec event parameter) and it’s an event that you will see in your GA4 reports. Session and User metrics are calculated through an estimation. Note: calculated metrics work retroactively on your data, but custom metrics don’t. Setting up GA4 Form Tracking. Also, with. Different navigation with fewer out-of-the-box reports in GA4. Analytics Help. In the Value field, enter {. Google Analytics uses this information to populate engagement metrics like User engagement and Average engagement time. #3 Chart specific metric. You can also add operators (+, -, *, /,()) to do calculations. Navigate to the “ Resource ” tab and select “ Manage added data sources “. Engaged sessions per user – Number of engaged sessions per. metrics in GA4 serve the purpose of measuring and monitoring customised numerical data that goes beyond the default metrics offered by GA4. Select the right dimension or metric and click on the three dots on the right side. Summary. This involves analyzing user pain points and then addressing them to improve the overall online customer experience. Himanshu Sharma. Page Load Time consists of two. In October 2020, Analytics replaced Custom-parameter reporting with Event-scoped custom dimensions and metrics reporting. This includes: GA4 is introducing “ ” which counts those that have an engaged session across mobile or desktop experiences. However, this doesn’t mean they are in Looker Studio as we saw earlier in the first step of the migration process in Mapping Events. Google Analytics automatically enriches your data by bringing Google machine-learning expertise to bear on your dataset to predict the future behavior of your users. For example, an Item margin metric could be created using the Item price standard metric and the Item COGS custom metric. In GA4, you no longer have to set up goals based on a limited set of conversion criteria. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. We’ll join the two data sources on a shared dimension (eg, a date dimension), add date filters in the data blend to specify the cut-off date between UA and GA4, and use calculated fields to merge the data into single dimensions and metrics for our chart. How Google Analytics is organized Create an organization Switch between accounts and properties Structure your Analytics account Edit / delete accounts, properties, and data streams Move a property Delete / restore accounts and properties Access and data-restriction management Add, edit, and delete users and user groups Universal Analytics. . Server-Side vs Client-Side Analytics. About the metrics. A metric is a number that is used to measure one of the characteristics of a dimension. Follow the steps below to create a user lifetime report in Google Analytics 4 (GA4). Analytics Help. GA4 uses an event-based data model distinct from that of UA, and as a result the. Step 1: open a standard report that includes a conversion rate metric. First, log into Google Analytics and click the Explore tab in the left sidebar menu. The landing page report shows sessions, users, engagement, conversions and revenue tied to the page on which a user lands at the start of a session. Google Analytics 4 has a metric that’s the exact opposite of bounce rate: engagement rate. 1) Connect GA4 to Looker Studio. Users with admin access can build up to five calculated metrics per standard property or 50 for Analytics 360 properties. This gives us the following result: Remember, only row 1,2 and 3 in this example are real rows in our table. GA4 introduced a new Google reporting section that provides a new toolset to run advanced analysis. If you're migrating from Universal Analytics and want to understand how the calculation for bounce rate is different in Google Analytics 4, see [UA→GA4] Comparing metrics: Google Analytics 4 vs Universal Analytics. For Google Analytics 4 (GA4),. Select the Free Form Exploration Template. Follow the below steps to create a User Lifetime report using predictive metrics. Other dimensions and metrics that you might need are a bit harder to access. An example of this is Returning Users which is a subset of. Step-1: Make sure that your Google Ads account is linked to your GA4 property. On the next screen, you will see the interface to set the calculated metric, which has five fields to set. Other dimensions and metrics that you might need are a bit harder to access. Request a trial of Metric Builder by following these steps. js JavaScript library. Google has announced an expansion of ecommerce measurement capabilities in Google Analytics 4 (GA4). 71 (or 102%, 101%, and 99% as a percentage of the GA4 data source).